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Wellness Foods + Supplements 3/2021

Wellness Foods & Supplements is the first European magazine devoted exclusively to health ingredients, nutraceutical foods and beverages. Questions about the trade magazine Wellness Foods & Supplements? Interested in subscribing or advertising? The board of editors at Wellness Foods & Supplements kindly remains at your disposal.

Holistic health Beauty

Holistic health Beauty from within Related to a holistic approach is the idea of hybrid products that nourish and deliver ‘good for me benefits’ in a figurative sense – such as “eating pretty”. Achieving beauty from within through healthy nutrition and functional food is becoming more and more important. For example, the number of edible collagen products and supplements making beauty claims has risen significantly in the last five years. vi Kalumi makes protein bars with marine-based collagen to promote hair, skin and nail health, for instance, whereas Beauty Food makes cookies and nut butters with collagen. Ingredients from nature For generations, people have relied on the health-giving and holistic healing power of nature; what’s new, though, is that many traditionally used herbs and botanicals are now being offered in novel formats. Chamomile, for instance, is no longer simply a bedtime tea. Australian brand Almo Milk makes almond milk with a “nourishing and calming” chamomile blossom extract, and CocoJune offers a coconut yoghurt flavoured with vanilla and “soothing” chamomile. The trend for holistic health is also driving interest in adaptogens and nootropics. Although both terms are not legally defined, they are currently mushrooming: Adaptogens are botanical substances that claim to support the body by restoring balance and helping people cope with physical and mental stress, whereas nootropics are said to improve cognitive function (memory, alertness and focus). L-Theanine, found in green tea leaves, is thought to impact serotonin, sleep hormones and other neurotransmitters. In 2016, Coca-Cola launched L-Theanine-enriched “Sleep Water” in Japan, and British start-up, For more information, please contact Andreas Mavrommatis, Marketing Director Informa andreas.mavrommatis@informa.com Fungtn, makes a range of low-alcohol craft beers brewed with a blend of adaptogenic mushrooms that, reportedly, allow people to enjoy the flavour of beer without the hangover. Fi Europe combined with Hi Europe: Holistic health inspiration and innovation It’s not just the borders between healthy nutrition for the body and holistic nutrition that are blurring, but also the ones between normal food, nutraceuticals and phamaceuticals. This was one of the reasons why the Fi Global Team decided to hold its two trade shows, Food ingredients Europe and Health ingredients Europe, co-located and on an annual basis. In addition to the novelties showcased by the exhibitors, the ingredients show, which will be held virtually from November 22 and in person in Frankfurt from November 30 to December 2, will offer numerous exciting presentations and sessions on the topic, with a whole day dedicated to health and wellbeing. Rick Miller, Food and Drink Associate Director Specialised Nutrition at Mintel, will be discussing “How personalisation will shape the future of ingredients” while Aurore De Monclin, Managing Partner at The Healthy Marketing Team, will provide “Consumers’ perspectives on food & mental wellness”. And Megan Eade, Innovation Technologist at RSSL, will be informing the expert audience of ”Trends in ingredient innovations to support digestive health”. The Fi Global team is currently expecting a total of 17,000 visitors in person and/or virtually, and 800+ exhibitors. References i https://doi.org/10.1016/S0140-6736(21)02143-7 ii E. Schofield, “What Are the Opportunities for Food and Drink Producers to Cater to Consumers’ Mental Well-Being?” presentation at Fi Europe CONNECT 2020. iii https://cdn.ymaws.com/tshp.org/resource/resmgr/r&e_foundation/posters/2020/458492 7491328279188_-_Poster.pdf iv www.nhs.uk/live-well/sleep-and-tiredness/why-lack-of-sleep-is-bad-for-your-health. v E. Schofield, “What Are the Opportunities for Food and Drink Producers to Cater to Consumers’ Mental Well-Being?” presentation at Fi Europe CONNECT 2020. vi www.cosmeticsdesign-europe.com/Article/2020/07/20/Collagen-a-highly-relevantholistic-beauty-ingredient-in-2020-says-Mintel. Impressum ISSN 2364-8104 Wellness Foods & Supplements | No. 3 /2021 Publishing Company Dr Harnisch Publications Dr Claus-Jörg Harnisch, Benno Keller Eschenstr. 25 | D-90441 Nuremberg | Germany Phone: +49 (0)911 2018-0 Fax: +49 (0)911 2018-100 wfs@harnisch.com | www.harnisch.com Editor-in-Chief Silke Watkins Publisher Benno Keller Editorial team Sebastian Martinek | Ian Healey Media Representatives France Edouard Costemend edouard.costemend@free.fr Northern Europe | Germany | Austria | Switzerland Benno Keller keller@harnisch.com Media Service Ingredients Carola Weise weise.harnisch@web.de North America Bill Kaprelian billkaprelian@gmail.com Subscription information Qualified readers, executives in the food industry, are put on the mailing list free of charge. Regular delivery by subscription only. Number of issues 3 times per year Annual subscription (3 issues) surface mail for customers from abroad EUR 54 (EUR 39 + 15 EUR p+h) US $ 70 (US $ 51 + US $ 19 p+h) airmail EUR 66 (EUR 39 + EUR 27 p+h) US $ 86 (US $ 51 + US $ 35 p+h) printed by Schleunungdruck GmbH | Eltertstr. 27 D-97828 Marktheidenfeld | Germany www.schleunungdruck.de Copyright © 2021 Dr Harnisch Verlags GmbH | Nuremberg | Germany 50 No. 3 November/December 2021

Technology & Marketing International Magazine June 2020 ISSN 2628-5851 International Magazine October 2019 ISSN 2628-5851 International Magazine April 2020 ISSN 2628-5851 2/20 Technology & Marketing 2/19 xxx 1/20 Ingredients: Hydrocolloids in Pet Food, Acacia Gum's Versatility, Antioxidants Processing: Optical Sorting, Gentle Cooling, Removing Risks in Food Safety Packaging: Pouches and Printing, Sustainability, Choosing the Right Bags Marketing: Ask the Vet, Company News, Updates From the Fairs Ingredients Blueberries, Fiber, Seafood, Microencapsulation Processing Extrusion, Pumping and Dosing, Pellet Production Packaging Flexible Wet Packaging and Sleeving, Pouches for Treats Marketing Showcase India, Interzoo 2020 Preview Ingredients Indispensable Fatty Acids, Dietary Fiber for Pets, Yeast Processing HPP Technology, Extruding Fish Feed, Encapsulation Packaging Canning, Recyclable Bags, Cartons Marketing The Vet's Corner, News from Fairs and Firms FREE trial issue at food@harnisch.com The magazine PetFood PRO has grown out of a conviction and wish to underline the high level of quality and care in the manufacture of pet food, through the choice of ingredients, choice of technology and choice of packaging materials. We will endeavour to present this in an informative way, through a reader-friendly style and with a marketing perspective. www.harnisch.com

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