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Wellness Foods & Supplements 1/2021

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Dairy alternatives Fig.

Dairy alternatives Fig. 1: Avoiding animal products does not mean sacrificing indulgence. With the use of innovative ingredients, alternatives can more than match the original in terms of taste. Photo © : Shutterstock/Vitalina Rybakova just not on a daily basis,” says Myriam Snaet, Head of Market Intelligence and Consumer Insights at BENEO. Her Market Intelligence team recently studied various consumer surveys on the plant-based market. “One of the most interesting things we discovered is that people are not only concerned with the obvious: Animal welfare. Instead, health benefits are far more important.” According to Health Focus International, 70 % of consumers worldwide prefer more plantbased nutrition as they see it as an important contribution to long-term health. Not surprisingly, frequent reports that animal products can have a negative impact on health have led to consumers becoming unsettled, too – even if such statements are arguably controversial. In summary, then, it’s safe to conclude that when it comes to nutrition, striking the right balance is key. Lactose intolerance - a regional issue Many of the original milk alternatives were not primarily aimed at vegans and flexitarians, but were a plant-based, lactose-free alternative to milk for those with an intolerance. About half of the world's population is considered lactose intolerant. The ability to produce the enzyme lactase beyond childhood and thus digest lactose is basically a genetic mutation that the Northern and Central European population has only acquired over the past 7,500 years (9). The body has simply adapted to the continued consumption of milk in adulthood. In many other regions of the world, such as Africa, Asia or South America, cow's milk plays a much lesser role in the diet. As a result, more than 90 % of the adult population in these regions cannot break down lactose. In Germany, the current estimate is between 15 and 20 % (10). COVID-19 has also given the plant-based sector another big boost. According to extensive market research by the market research company FMCG Gurus, among the 23,000 consumers surveyed worldwide, 27 % want to increase the proportion of plantbased foods in their diet as a result of the pandemic, with 2 in 5 looking to buy plantbased meat or plant-based milk (5). Myriam Snaet comments: “At first glance, this is somewhat astonishing, since there seems to be no direct link between a plant-based diet and COVID-19. But it is actually a profoundly human reaction: with a virus keeping this planet in suspense and striking us all to the core, many people are concerned about sustainability and looking for ways to positively contribute to the future of the planet. This includes environmental protection as well as a partial abandonment of animal products.” Rice starch for indulgent, clean label alternatives Regardless of whether consumers are forgoing milk for health reasons or because of sustainability concerns, the vast majority still do not want to sacrifice indulgence. That’s why the BENEO team uses rice starch to create full-bodied alternatives that are more than a match for milk based products. BENEO offers an extensive portfolio of rice ingredients for the production of plant-based milk alternatives with appealing sensory properties, including organic varie ties and the recently launched Remypure S52 P, the world's first instant functional native rice starch. Remypure rice starches provide high stability for foods with demanding processing conditions, such as low pH values or high shear forces. Furthermore, rice starch is mild in taste and neutral in colour, and is particularly appealing to consumers who suffer not only from lactose intolerance but also other digestive issues. That’s because it is easy-todigest and hypoallergenic, which makes it an important ingredient in baby food too. The new instant variant called Remypure S52 P is particularly suitable for products that are processed cold, such as desserts or bakery cream. 34 No. 1 April/May 2021

Dairy alternatives Lean and clean Thanks to its enduring appeal, clean label can no longer be considered a trend. For more than a decade, an ever-increasing number of manufacturers have been responding to consumer demand for a simplified list of recognizable ingredients. According to market analyst Mintel, 29 % of new product launches worldwide are now clean label (6). Rice starch and rice flour score highly in this context: people perceive them as a natural and familiar cupboard ingredient, with 61 % of consumers worldwide regarding rice starch as natural, and 71 % feeling the same about rice flour (7). When asked about key starch and flour ingredients (rice, corn, potato, tapioca and wheat), rice came out on top as a ‘cupboard ingredient’ (67 %), ‘healthy’ (58 %) and ‘easy to digest’ (51 %) (8). And a combination of various rice derivatives results in tasty, plant-based alternatives to dairy products. “For example, with just water, rice syrup, rice bran oil, rice starch, rice flour and an emulsifier, you can create a cleaner label, lactose-free, easy-to-digest, plant-based milk substitute,” says Benoit Tavernier, Product Manager, Specialty Rice Ingredients. The BENEO-Technology Center supports its customers in developing new milk- and lactose-free formulas in various applications, while the BENEO-Institute has dedicated expertise in nutritional issues and provides advice on intolerances. Fig. 2: Digestive problems are one reason why people limit their consumption of dairy products. But there are many others too, from general health and wellbeing to sustainability. Photo © : Shutterstock/Rangizzz References (1) https://www.gesundheitsinformation.de/laktoseintoleranz.html#haeufigkeit (website visited 26 March 2021) (2) Health Focus International, Global trends Study 2020 (3) New Nutrition Business, 10 Key Trends in Food, Health & Nutrition 2020 (4) Mintel GPND. (5) FMCG Gurus, 2021: Global COVID-19 Survey in 18 countries. (6) Mintel GNPD, Jan 2015 – Feb 2021. Clean label launches are food & beverage launches with “All natural product”, “GMO-free”, “No additives/preservatives”, “Free from added/ artificial additives, colourings and/or flavourings” or “Organic” claims on the packaging. (7) Health Focus International, 2018. (8) BENEO’s Clean Label Consumer research, Haystack 2018. (9) https://www.spektrum.de/news/die-milch-revolution/1203870 (website visited 8 October 2020) (10) https://de.wikipedia.org/wiki/Laktoseintoleranz (website visited 20 March 2021) For more information, please contact Katrin Kienzle Beneo GmbH, Mannheim, Germany Phone: +49 621/421-150 contact@beneo.com www.beneo.com No. 1 April/May 2021 35

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