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petfoodpro 2/2023

  • Text
  • Zoomark
  • Harnischcom
  • Astaxanthin
  • Ingredients
  • Diets
  • Interzoo
  • Petfood
  • Pets
  • Products
  • Processing
  • Marketing
  • Packaging
PetFood PRO is the international magazine for executives and specialists in the manufacture of food for domestic animals – the pet food industry. The magazine focuses on food and delicacies for dogs, cats and other small animals, ornamental birds and fish, as well as animals kept in terrariums. We publish feature articles, reports and announcements about new ingredients, technology, equipment and processes, packaging machinery and materials as well as marketing trends and developments. Readers are executives, product developers and specialists in the pet food industry, including process and packaging engineers. PetFood PRO will be published in English. Circulation is worldwide, with an emphasis on important growth markets.

PROCESSING Keeping

PROCESSING Keeping ‘Tabbies’ on Premium Pet Food Trends Premium Trends and Technology Pave the Way for Better Pet Food Satisfaction Data shows that the global pandemic has bonded pets and their owners even closer together. And with it, feeding patterns have evolved again. As a key global player in the pet food and treat market, food safety inspection specialist Fortress Technology examines the rising humanisation and premiumisation trends driving consumer demands and production line technology that is supporting responsible pet ownership. Photo: iStock credit @ Svetlana Sultanaeva Pampered pets - human food is beginning to dictate the way pet food is processed and superfoods are creeping their way into pet diets The days of opening a tin of chum for our four-legged friends are long gone. During the international lockdown in 2020, the European Pet Food Federation (FEDIAF) recorded a 2.8% growth in animal ownership, with 88 million households in Europe owning a pet that year. A number of these were first time pet owners. With more canine and feline mouths to feed than ever before (and a market worth over 21 billion Euros in Europe alone), sufficient pet food safety and detailoriented inspection has never been more paramount. As more homes acquired a new family member, the annual sales of pet food in 2020 increased to 8.5 million tonnes. The pandemic saw millions more pets sat indoors with their owners, promising them a life of companionship. The market responded accordingly by supplying 21.2 billion pet food related products and services in 2020. Petfluencers and animal content Industry trends, such as the rise in social media pet influencers (petfluencers), has a huge role to play. Humanization and premiumization are also big buzzwords in this new world of emotive storytelling. As a consequence, the sale of natural versions of pet slurries, kibble and raw diets has boomed in the last three years. Due to increasing environmental and animal welfare concerns, owners are also favoring premium pet food. “Industry trends prove that pet owners are demanding more from manufacturers when it comes to pet food meeting similar standards to human food, ensuring that it is safe, nutritious and 22 Technology & Marketing

PROCESSING follows rigorous processes with quality machinery,” explains Fortress Europe’s Commercial Manager Jodie Curry. Human food is beginning to dictate the way pet food is processed, as owners want their animal’s diets to mirror their own. In other words, good enough for human consumption. Reports also show that the pet food industry is influenced by human trends such as cleaner labelling, veganism, alternative protein and healthier options. In fact, during 2020 Europe held the largest share of the global vegan pet food market, and it is expected to grow to over 15 million US dollars by 2028. It is clear that tearing open a packet of overly processed and poorly produced pet food is no longer good enough. A craze for customisable kits A seniorisation trend is also emerging. With pets living longer than ever before, this is influencing the need for functional foods that are age or illness specific. As a consequence, more owners are buying premium food that can be tailored to their pet's breed, age, weight and even taste preferences. Combined with the rise in e-commerce subscriptions, dog owners can purchase tailor-made subscription boxes that contain premium pet kit meals – a global market estimated to reach USD 5.20 billion by 2028. Ready-made for a variety of breeds and completely customisable, these conveniently pre-packed goods come perfectly portioned, making it all the more necessary for processing lines to meet filling regulations and eliminate contaminants efficiently. Quality x-ray systems will check pre-made pouches for fill levels, product voids and also ensure applications are properly sealed. “Effective inline inspection is of the utmost important in ready-to-go packaging. A system like our new Raptor X-Ray is ideal for inspecting pet foods in metal foil sachets and can look for a range of hazardous contaminants, including bone and glass. The ability to accommodate a range of different flexible packaging formats that prolong shelf life is one of the critical advantages of X-ray,” Jodie states. An appetite for quality snacks and trendy treats The sparking interest in the quality and nutritional value of pet food means premium and super-premium areas of the market, including pet treats and snacks, have dominated e-commerce sites and retailers. Superfoods are creeping their way into pet diets and replacing the bog-standard wheat treats; blueberries, cranberries, sweet potatoes, peas, spinach and even chia seeds are not uncommon in pet treats produced by craft-style or retail suppliers. This humanised appetite for pet food requires a demand for tighter regulations and better-quality machinery. New technology is beginning to accommodate these treat trends, as processing lines now use machinery that Your customers deserve premium products for their pets. Clextral designs high quality pet food extrusion equipment. Our flexible production lines offer the latest generation of precision equipment, from preconditioning through drying and coating, in a range of capacities. You’ll get the throughput you need with many options to customize products to your specific requirements. We do not leave quality to chance. clextral.com Issue 2 2023 23

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