MARKETINGZoomark Just
MARKETINGZoomark Just Keeps GrowingBologna, Italy, May 5-7 20259 halls and 78,000 square meters of exhibition spaceNew hall 19 has been added to the exhibition layout, and a host of newfeatures is planned for the 2025 editionZoomark is ready to confirm its standingas one of the world's leading pet industryevents. The 21st edition will be on from5th to 7th May 2025 in BolognaFiere.Though there are still several monthsto go, 80% of stands have already beenbooked, and registrations are still comingin from all over the world."The anticipation is already building forour forthcoming event: people in theindustry are greatly looking forwardto taking part in the show, having anopportunity to gather and look to thefuture together," commented PascaleSonvico, Zoomark's Show Office andSales Manager. "Indeed, after addinghall 28, dedicated to the supply-chaincompanies, we have just announcedanother new hall, hall 19. Ideally locatedto integrate seamlessly into our layout,hall 19 is near of the main entrances ofBolognaFiere, Piazza Costituzione."In total Zoomark 2025 will thus occupynine halls and cover an area of 78,000square meters.Thematic pathsBigger and more functional too:Zoomark’s new layout has in fact beendesigned to help exhibitors and visitorsalike get the most out of the event, witha more engaging, efficient floor planthat will enhance the show experiencefor all the industry professionalscoming to Bologna, as explained byLuisa Bersanetti, Exhibition Manager ofZoomark: "One of the new ideas we areworking on for the forthcoming event iscreating specific pathways dedicated tothe most interesting market trends, suchas sustainability, quality and innovation,designed to optimise and streamlinethe visitor’s experience and ensure thatexhibitors in all halls are guaranteed asteady flow of traffic.At the same time, we intend for thesethemed routes to be a precious resourcefor those looking for new opportunitiesand ideas to make their businessstand out: they will guide retailers,buyers, distributors and importersto the companies and products onshow. We believe that this approach,and the revamped layout, will helpfurther optimise the flow of visitors andcontribute to the event’s success."The special areasThe 2025 edition of Zoomark featuresfive special themed areas, designed toanticipate new trends and innovations inthe pet industry, with the aim of boostingand facilitating business.One of the new areas is Next 5.0, devotedto pet-tech, a rapidly growing segmentwhich places technology and innovationin the service of pets' well-being.This area will host both start-ups andestablished firms, ready to present themost advanced solutions for pet healthand safety.Two very popular features will alsobe returning. The first is Pet Vision,dedicated exclusively to products andservices launched in the months beforethe event, and the latest trends in thesector (the 2023 show presented morethan 500 innovative ideas), accompaniedby a competition to reward the bestproduct innovations.Another crowd-pleaser is Aqua Project,showcasing the aquarium and terrariumindustry, which will host not only adisplay area but also training andeducational sessions for specialisedretailers.The two brand-new launches of 2025 areFactory, an area completely dedicatedto the supply-chain, and Atelier, whichwill host the very top of the range in petwellness and comfort.34Photos: Gabriele FahlbuschTechnology & Marketing
MARKETINGZoomark is not only going to be bigger,but also more content-rich, thanks to aformat that is much appreciated by theindustry. "We have launched our series ofwebinars focused on key issues regardingthe market, which will be running till May2025, and we are currently working onthe events that will take place during theshow and fleshing out new projects thatwill add value to the user experience,making Zoomark not just the leadingmeeting place for the industry, but alsoa platform for discussion, developmentand innovation" – added Pascale Sonvico– "We are ready to offer an even moreinviting, engaging environment, whereit will be possible to explore the latesttrends, find inspiration and develop yourbusiness".Buyers from all over the worldexpectedOne of the key assets of a successful tradeshow is undoubtedly the attendance ofmajor buyers. Zoomark has boosted itsInternational Buyers Program, addingnew activities designed to "guaranteethe presence of a growing numberof selected top buyers from the mainand emerging markets, thus helpingconnect supply and demand", explainedBersanetti.The programme includes the additionof dedicated services to encouragedirect interaction between buyersand exhibitors. Thanks to our B2Matchmatchmaking platform, buyers andcompanies will be able to prepare for theshow in advance, and plan and managetheir personal schedule of meetings.Our partnership with the offices of theItalian Trade Agency in key pet industrymarkets will bring more international19Vip & BuyerLoungeIngresso / EntranceOvest Costituzione225—7 Maggio | May 2025BolognaFiere21CS1629buyers to Bologna. At Zoomark 2025,delegations of buyers, retailers anddistributors from the main markets willbe primed to meet exhibitors to work ondistribution proposals and solutions.Bersanetti concluded: "We have arrangedspecial welcome and hospitalitypackages in Bologna during the event.The focal point for all the activitiesplanned for buyers will naturally be theVIP & Buyers Lounge, a meeting placeand networking hub that has alwaysbeen much appreciated."Zoomark 2025 is already shaping up tobe a great success: the place to be totap into the buzz and the innovative,dynamic outlook of the pet industry.Technology & MarketingIngresso / EntranceNordMall28302625About ZoomarkZoomark is the b2b trade show for petfood and pet care, on in BolognaFierefrom 5th to 7th May 2025. For 21editions it has been an internationalmeeting point between pet industrymanufacturers and distributors: the idealplace to build new relationships, keepup to date with key developments, andconnect with global players looking fornew partners and business opportunities.For more informationwww.zoomark.itPhoto: AdobeStock 593820332Issue 4 202435
