Marketing time in that
Marketing time in that region. So it is important that the tank has the fishes from these particular level, and not much fishes are put together in the same level. Fish swim at any level • Zebra danios • Rosy barbs(suggested) • Pearl danios These fishes can be added in small quantities and will keep swimming throughout the tank. Top-dwelling fish The top-level has the least decoration, so you could add more colorful species here. Their mouths are generally upside facing. They generally are carnivores and should be gien high protein diet. Also, these fishes are generally high jumpers. Sudden vibrations, fights or stress can make them jump high and can come out of the tank, so a lid is suggested. • Betta fish. • Gouramis. • Guppies. (suggested) • Mollies Middle Dwelling fish This category has a huge variety and is easy to choose from. They spend most of their time in the center column, and thus should be colorful or should have good/unique fin shapes. The best middwelling fish is the Angelfish, which makes the centerpiece of any aquarium. These have simple color patterns, with their unique fin shape and graceful swimming style. You can read about them more here: Angel fishes. Along with this schooling fish are suggested as they create a good contrast with the angel fish’s slow swimming. • Neon tetras(at least 10+) • Angelfish(suggested) • Tiger barbs. • Rainbowfish • Discus. Bottom-dwelling fish This includes fishes that spend fish of their time at the bottom. Their mouths are generally downside. And they need special sinking pellets. Even though being at the bottom, they become a superb addition to the tank. Many of them include the cleaning crew fishes, which eat up algae, or uneaten food in the tank. Add them in any tanks helps to keep the tank free from algae. • Plecos(not suggested) • Catfish • Red-tailed black sharks • Corydoras. • Siamese alga eater.(suggested) Choosing get along species A community tank, is a tank where 2+ species live together in the same tank, but for many it’s just about keeping random fishes together. If randomly fishes are added to a tank, it will soon result in deaths of one species, or territorial fights. Being a community tank, the species should get along well. When getting any fish know the temperature, pH, and other requirements of that fish. And check if they are similar to other species you have in the tank. Here are some examples. Angelfish are tropical warm-water fish (24-30 C), whereas goldfish are coldwater fishes (20-24 C) so they can't be put together. Tiger barbs are known to nip long-finned fishes. So adding angels with them would not be a great idea. Plecos get massive in a short time. So other bottom dwellers are always a better choice. By this we can categories the tanks into two types, Tropical tanks and Temperate tanks. Tropical tanks are warm-water tanks with lots of plants and equipped with a heater. And the temperature is usually at 26-32 degree Celsius. Fishes that can be added are: Angels, Gouramis, Cichlids, etc. Whereas the temperate tanks are cold water tanks where temperature is maintained around 20-24 degree Celsius. These are with relatively less planted and more free swimming space is provided. Fishes added are: Goldfish, Pearl danios, Koi, Rosy barb etc. - Shahu Sardar; Shahu Vijay Sardar is a teenage Aquarium hobbyist from India. Shahu started fish keeping at age of 6 and started AquaNation blog so as to educate people about the aquarium hobby. His aquarium blog: www.aquanationurl. blogspot.com Technology & Marketing For more information www.creature-companions.in 40 Technology & Marketing
Marketing Symrise Diana Pet Food opens Factory in China — Positioning in a dynamic market with in extended capacities and additional knowhow — Proximity to local customers and understanding of the market — Opening of first palatability texting unit in Asia Pacific — Eco-friendly design and operation according to advances sutainability standards Diana Pet Food is opening a state-of-the-art factory in Asia Pacific, located in Chuzhou, Anhui Province, China. It is the first Diana Pet Food site in Asia Pacific to feature a spray dryer and a measurement center for pet food palatability, making it a unique site on the continent for the company. Diana Pet Food has opened its modern pet food facilities in a ceremony on 6 July 2021 in Chuzhou. The forward-looking Chinese entrepreneurial spirit belongs to the reasons that have made the pet food segment grow so dynamically and fast. Diana Pet Food leads the market in this segment and intends to grow further with its state-of-the-art facilities that will advance the pet food capabilities with additional capacities and knowhow. “This site marks a turning point for Diana Pet Food in APAC: Our investment in China indicates the beginning in our journey to structure and strengthen our presence in the area to meet the growing demand of this highly dynamic market” adds Bertrand de Launay, Diana Pet Food President. The factory in Chuzhou will host a spray dryer on its site as the first Diana Pet Food factory in APAC (Asia Pacific). Diana Pet Food will therefore be able to offer an enlarged portfolio of powder products and address the growing needs of the pet food market in APAC. It will also allow the company to act more independent in the production of those products by managing the supply locally, and to exert optimal control of products’ quality and food safety. The site will produce its palatability enhancers sold under the brand SPF and health and nutrition solutions sold under the brand Vivae. The land surface of the new facility exceeds the old facility twelve times, which was also located in Chuzhou. The surface of the new building itself covers an area 20 times bigger than the previous site. The Closer, the Better The fortified local set-up will enable the company to serve its customers in the region agile, targeted and according to their needs. This approach comes with a long tradition as addressing regional markets with local production sites forms a long-standing strategy at Diana Pet Food. The unique local technical and sales network developed by Diana Pet Food ensures real proximity and customer service for manufacturers. Diana Pet Food regional teams understand the local pet food market needs and challenges in-depth. They are designing solutions perfectly adapted to meet the local expectations. Close to raw materials, Diana Pet Food also guarantees an efficient supply chain and back-up solutions for manufacturers around the world. Alain Symoens, General Manager of Diana Pet Food in APAC says: “We detach the design of our industrial footprint from random events (such as Covid-19, or any other supply chain events). As they would happen anyway during our customer relationship journey, our new plant shows and confirms the efficiency of Diana Pet Food model and our motto “the closer, the better”. The First Expert Measurement Center in Asia Pacific Another feature to strengthen the local presence on the market includes an expert measurement center called Panelis. It leads as worldwide expert in pet food palatability measurement providing its clients with studies on cats and dogs’ feeding behaviors and preferences. Panelis also delivers insights about owners’ perception of their pets’ feeding experience. This leading expertize builds on scientific excellence and a strong sense of ethics – two of Panelis’ integral assets. The center’s teams ensure that all studies contain reliable and objective information, based on repeatable and controlled testing methodologies. Pet-friendly and quality driven, Panelis has conceived protocols that respect product characteristics and the natural and specific feeding rhythms of cats and dogs. The pet specialists are carefully choosing and gently training the pets to become tasting experts. Since they can obtain accurate answers only from healthy, happy, and stress-free pets, Panelis has created the most pet-friendly environment for all its little furry gourmets! Panelis provides this expertize to help market players better serve consumers. Therefore, it relies on both its expert centers in France, Brazil, USA, and now China, housing in total 980 cats and dogs including 60 different breeds worldwide, and an inhome community of more than 2000 Technology & Marketing For more information www.symrise.com www.diana-petfood.com Issue 3 2021 41
