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EDITORIAL Pets cannot live from food alone IWith the Zoomark exhibition only days away, it may be time to reflect on why the show meets the requirements of the pet industry. While food for our loved ones is essential to their well-being, our ersatz children also have other needs for a satisfying life. Zoomark happens every two years and covers accessories and care products for pets as well as food, bedding, toys and hygiene products, such as cat litter, to make life as easy as possible for parents and fur babies. Grooming is also an attractive topic to see live. Exhibitors are manufacturers and suppliers of these products, as well as technology and machinery suppliers to create them. Visitors include experts and buyers, retailers, veterinarians and also breeders. I was surprised on my first visit to Zoomark, that many dogs came with their parents to see things for themselves. This makes perfect sense. Purrfect sense, as it were. We have an elderly cat at home and the obligatory cat neighbours, as well as some dog visitors to the office. They are all hungry and excited to be part of our lives. It is fascinating to see how much they play with toys, either cuddly animals or balls, or simply tug-of-war on ropes. Our cat particulary enjoys a small pillow with a specific scent. They are love attention and being in the centre of what is going on. I struggle personally with the idea of clothes, but I can understand protecting feet against hot pavements or thin bodies against wind and rain. I am also sure that a smart leash brings compliments which are positively received. All these things can be found in Bologna, and other surprises which might not be expected – insurance, travel utensils, a living environment, especially for fish and aquatic creatures, including pumps and energy-efficient systems. The six Special Areas are poised to showcase innovation, fashion, pet care, manufacturing, water projects and market trends in general. Whatever else is on show at Zoomark and other events, the most important things Ian D. Healey, Editor-in-Chief with Natz we can give our pets are the same things we give to our children: love, care and especially time. They soak this up and repay many times over. Come and see us at Booth B39 / Hall 28 and let’s talk about the hot topics and trends ahead. Cheers, If you like it subscribe! Issue 2 2025 3
