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food Marketing - Technology 5/2022

  • Text
  • Harnischcom
  • Coconut
  • Processes
  • Packaging
  • Processing
  • Ingredients
  • Germany
  • Products
  • Cinnamon
  • October
  • Marketing
food Marketing & Technology is the international magazine for executives and specialists in the food industry.

Marketing Visit to Fajota in Águeda • Blue Ocean Strategies • Options or next steps if you already have a local sales rep, agent or office in Germany Leading trade shows and exhibitions • Finding your spot and the “right“ business partners • The most relevant trade shows for your company • Booth design and size • Directories and links • Accompanying advertising activities and promotions • Alternatives to trade shows: Specialty magazines, internet, social media Ian Healey underlined the importance of finding the right trade show for the Visit to Marsil inox in Vale de Cambra, welcome by Franciso Fernandes, (r), Commercial Director target market and introduced some of the current trade magazines available, explaining the similarities and differences between them. Advertising has developed from the traditional print options and digital promotion has become ... a realistic and costefffective addition for a supplementary marketing strategy. AEA’s goal, together with AECOA, is to bring companies from Portugal more strongly into the German and other markets and in doing so, to support industries in their export growth. The companies visted included: • Ramalhos - Highest Quality Industrial Ovens. • Fajota - Hardware and Components for the Refrigeration Industry. • Vista Alegre - Specialist Porcelain Factory • Marsil inox. - Service Provider in Equipment Manufacturing Industry, including Laser Cutting and Robotic Welding • EUMEL - A Metalomechanic Company in several branches including plastic injection molding and stainless steel accessory processing Visit to Ramalhos in Águeda, meeting with Catarina Sucena, Export Manager Meeting with EUMEL, Rosélla Gonçalves, Commercial Director, (2nd from right) 44

Marketing Visit to Equiproin in Ossala, meeting and tour with José Ribeiro, President (3rd from right) • Equiproin - Designer and manufacturer of stainless steel products for wine, beer and other industries • Metalogonde Indústria Metalomecânica - A leading company in the handling of solid and liquid raw materials in bulk. Designer and builder of industrial facilities for the storage and processing of powdered, granulated and liquid products. • BTL Indústrias Metalúrgicas - A company specialized in the development of projects and tailor-made solutions for industry, specializing in engineering , acquisition , design and construction of integrated systems , equipment and “turnkey” solutions. • Gofil - Goncalves e Filhos, Bottling and Corking Machinery It was a fantastic experience to be a part of this event, especially the warm welcomes during the visits to so many different and qualified companies in their own fields, as well as to join in the workshop for the main players of the Food & Beverage Industry in Portugal and to talk about developments in the food trade and export opportunities for these companies. Thanks especially to Cyriacus and Patrícia for the excellent teamwork. fmt António Pinto Moreira, President of AECOA (l) and Miguel Coelho, President AEA (c) hosted the three day event. Ian Healey Alianca is a working winery and host to an exclusive experience - Art Wine & Passion food Marketing & Technology • October 2022 45

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