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food Marketing - Technology 5/2022

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food Marketing & Technology is the international magazine for executives and specialists in the food industry.

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Editorial The Dairy Dilemma There is a lot of noise around veganism and its growth is continuing, even though the actual figures are still small. It seems to me that much of the conversation is about removing meat and animal products completely, but without considering the full story. One argument, for example, is how much space animals take and how the land could be better used for crops to feed people, 10 billion of us by 2050. This sounds logical until we talk to farmers and realise that two thirds of global agricultural land is actually not suitable for crops which human can digest, but it is suitable for growing grasses and plants for ruminant animals. Donna Berry, US food and beverage consultant and dairy expert, goes on to say: “These kinds of plants are basic sources of cellulose which humans cannot use for energy. However, ruminants digest cellulose and convert it into foods that humans can eat. Cows keep us from starving. They make the indigestible organic carbon available to humans in the form of high-quality protein, essential fatty acids and other necessary nutrients. Milk, for example, provides calcium, potassium, phosphorus, protein and vitamins A, B2, B3 and B12.“ Milk from cows, goats and other animals and dairy products are staple foods for many of the global population. In Germany pressure groups are causing the dairy processors to evaluate their options. The dairy industry is the largest part of the German food sector, with approximately 27 billion Euros turnover making it the largest in Europe. There is a need to face up to the challenges from outside, but also inside as politicians, consumers and the market in particular, all seem to be choosing different interests. Some of these challenges are universal for the current food industry – a need to modernise technology and to increase sustainable production. This includes reducing energy and waste and finding alternative uses for excess milk. There is a need to communicate with consumers to fully understand what dairy products can offer – see above – and to better inform how they can benefit. The dairy Ian Healey Editor-in-Chief industry may also need to take a look at being competitive and offering a variety of more interesting products for some of the picky consumers. Humans are omnivores, which means that we are physically capable of eating both meat and plants. Nutrients from animals significantly help us stay strong and healthy – as do many vegetables and plants. Fortunately, most of us can choose what we eat today. The significance of milk is great and it is good to preserve this in the future, as well as exploring new ways. To feed 10 billion people, we all need to play a part. Photo: GS Sincerely, If you like it – subscribe! food Marketing & Technology • October 2022 3 food Marketing & Technology • October 2022

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