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food Marketing - Technology 4/2025

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food Marketing & Technology is the international magazine for executives and specialists in the food industry.

Events Resounding

Events Resounding Success for Iran agrofood 2025 -Iran agrofood 2025 reaffirms its status as a pivotal hub for innovation and thriving international trade. The 32nd edition of Iran agrofood passed like a whirlwind: 851 exhibitors from 13 countries converged for an intensive series of back-to-back meetings, captivating demos, and pivotal deal-making sessions. The atmosphere was electric, bustling aisles resonated with animated conversations, and opportunities flourished at every turn. What made this year even more remarkable is the resurgent wave of international participation. From China and Türkiye to Brazil, Germany, India and Italy, from the UAE, Austria and Greece to Russia, Spain and Uzbekistan, the global food, food ingredients, processing, and packaging industries showcased their robust presence. Well over 40,000 trade visitors from all parts of Iran and beyond flocked to the 24 halls and took up the entire outdoor area of the Tehran International Fairgrounds. Comprehensive coverage of the agrofood value chain Iran agrofood 2025 once again showcased the entire agrofood value chain, from field to fork, through its four dedicated partial fairs. These spread across 24 halls, offering unparalleled opportunities for networking and discovery. • Iran agro • Iran food + hospitality • Iran food ingredients • Iran food + bev tec Iran: The largest agrofood market in the Middle East With a population of 90 million, Iran remains the largest agrofood market in the Middle East. The country‘s agrofood sector is thriving, with significant growth in food and beverage production, exports, and the import of processing and packaging machinery. Iran is a global leader in producing key crops like apricots, pistachios, and saffron, and its market for agricultural technology is among the fastestgrowing in the region. According to WTO, Iranian food imports made up for US16.9 billion in 2023, while food exports amounted for US.8 billion compared to US.8 billion in 2022. Iranian imports of food processing and packaging machinery stood at €138 million in 2023, whereas imports of packaging machinery made up for €66 million in 2023. (VDMA) fmt For more information: www.iran-agrofood.com fairtrade - Valuable business contacts Founded in 1991, fairtrade has long been one of the leading organisers of professional international agrofood & plastprintpack trade fairs in Africa and the Middle East. Over the decades, more than 36,000 exhibitors and 1.5 million trade visitors have expressed their confidence in the company. With these international trade shows, fairtrade takes innovative ways to connect emerging markets with solution providers from across the globe. Facilitating valuable business contacts between exhibitors and trade visitors - that‘s what at fairtrade stands for. fairtrade is managed by its founder Martin März and his son Paul, who joined the company in 2016, and builds on a highly motivated team of experienced and young professionals, many of them qualified inhouse over three years in partnership with the German Cooperative State University to a Bachelor of Arts degree in Business Administration - Exhibition, Convention & Event Management or Media & Communication Management. ISO 9001:2015 certified and a member of UFI The Global Association of the Exhibition Industry, fairtrade strives for high customer satisfaction with excellent service and innovative products. 40 food Marketing & Technology • August 2025

Events XXI International Trade Fair for Savoury Snacks & Nuts FIL EXPO Lisbon Portugal 17–18 June 2026 Move your business forward at the worldwide fair for savoury snacks ➝ Trends ➝ Tastes ➝ Technologies ➝ Suppliers ➝ Decision-makers ➝ Distributors Enquiries ➝ Trade Partners veronica@esasnacks.eu food Marketing & Technology • August 2025 41 ➝ Customers snackex.com

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