Events drinktec
Events drinktec 2025 – In the Starting Blocks Preparations for drinktec 2025, the world’s leading exhibition for the beverage and liquid food industry, are entering their final phase. Registration figures are strong, demonstrating the exhibition’s impressive standing. From 15 to 19 September 2025, over 1,000 exhibitors from more than 50 countries will come together in Munich to showcase the latest trends. Spanning over 73,000 square meters, exhibitors will present solutions and expertise covering the entire value chain, addressing all industry challenges. Rolf Keller, Managing Director of YONTEX, underlines the importance of drinktec within the global beverage and liquid food market: „drinktec remains closely aligned with market needs, and this year’s edition is no exception. The strong response to drinktec 2025 is a testament to this strategic alignment.“ Markus Kosak, Executive Director of the drinktec Cluster, adds: „The international exhibitor base is at the core of drinktec’s identity and underscores its strength. For visitors, this means that drinktec is uniquely positioned as the go-to platform for discovering future-oriented solutions tailored to the beverage and liquid food sectors worldwide. Once again, the event will serve as the global summit for raw materials, technology, and machinery related to the production and marketing of beverages and liquid foods.“ This demonstrates that drinktec is living up to its reputation as the industry’s leading global trade fair. With the 2025 edition, the industry affirms the breadth of technologies and solutions available internationally for beverage and liquid food production. The familiar distribution of one-third domestic and two-third international exhibitors will again be maintained. Liquidrome – A vision of the future Looking ahead, the supporting programme has undergone a conceptual redesign, as Markus Kosak explains: „We are consolidating our programme in hall C4 with our new format, ‘Liquidrome’. This area will serve as a forum for knowledge exchange, exhibitor presentations, and interaction with academia and research. With Liquidrome, we are laying the foundation for the dialogue of the future.“ This interactive space will broaden information access for visitors and offer insights into novel product concepts, the use of innovative technologies, and emerging market strategies. In close coordination with drinktec’s conceptual sponsor, the VDMA Food Processing and Packaging Machinery Association, the content will be structured around three central themes. Key topics highlight future prospects Under the topic ‘Circularity & Resource Management’, topics such as water reuse and wastewater treatment will be addressed. Presentations will explore how global requirements for water conservation can be implemented from various perspectives. Additional focal points include energy recovery, the use of by-products from production processes, and more efficient packaging material usage. The implementation of the EU’s Packaging and Packaging Waste Regulation (PPWR) will also be reflected in the lecture programme. The second topic, ‘Data2Value’, focuses on process transparency and the integration of machine learning and AI-based applications. Topics include flavor prediction models and predictive maintenance. These approaches also apply to cleaning process design: AI combined with machine learning enables the detection of contamination levels in containers and triggers self-adjusting cleaning cycles accordingly. The third topic, ‘Lifestyle & Health’, provides inspiration on flavor solutions for low- or no-alcohol beers, alcoholfree wines, and fermented beverages— empowering manufacturers to tap into this growing segment with optimized recipes. Functional drinks enriched with minerals, vitamins, amino acids, fiber, or probiotics are expected to gain market share. The addition of plant-based proteins, some derived from brewing byproducts, will also become increasingly important. Startup zone – Strong participation Part of the Liquidrome, the Startup zone has seen a particularly strong response this year. These startups demonstrate clear innovation potential, particularly in IT solutions for the industry. Maintenance management systems, cloud technologies, and other digital solutions are a key focus. Young companies are also concentrating on energy and heat supply for beverage production and the development of innovative additives. Positive global outlook In recent months, the exhibition team, in cooperation with the VDMA, has conducted an extensive international outreach programme. The drinktec Roadshow remains a proven format for gaining in-depth insights into market conditions through direct dialogue with key global stakeholders. Covering approximately 20 countries across all continents, the roadshow facilitated high-level industry engagement. “The global response has been overwhelmingly positive. We gained valuable insights into the strategic and economic priorities of our target markets. This exchange is absolutely vital to ensuring drinktec remains perfectly aligned,” reflects Kosak. fmt For more information: www.drinktec.com 38 food Marketing & Technology • August 2025
Events SEPTEMBER OCTOBER 15-19 September Munich, Germany drinktec YONTEX GmbH & Co. KG Kürschnershof 2-4 90403 Nuremberg, Germany, Email: info@yontex.com, www.brau-beviale.de 23-25 September Nuremberg, Germany Fachpack NürnbergMesse GmbH Messezentrum, 90471 Nuremberg Tel.: +49 911 86 06 49 09 Fax: +49 911 86 06 49 08 www.fachpack.de 23-25 September Nuremberg, Germany Powtech NürnbergMesse GmbH Messezentrum, 90471 Nuremberg Tel.: +49 911 86 06 49 09 Fax: +49 911 86 06 49 08 www.powtech.de 24-26 September Birmingham, UK PPMA Ltd. 2025 PPMA Ltd. New Progress House, 34 Stafford Road, Wallington, Surrey SM6 9AA Tel.: +44 (0)20 8773 8111 www.ppmashow.co.uk 19-21 October Baghdad Iraq Irag Agrofood fairtrade Messe GmbH & Co. KG Vossstr. 3, 69115 Heidelberg, Germany Tel.: +49-6221/4565-0 Fax: +49-6221/4565-25 info@fairtrade-messe.de www.fairtrade-messe.de OCTOBER NOVEMBER DECEMBER 28 - 30 October Chicago, IL EATS – The Equipment and Technology Show for Food & Beverage, formerly Process Expo Food Production Solutions Association 1451 Dolley Madison Blvd., Suite 101 McLean, VA 22101-3850 703.761.2600 info@fpsa.org 28-30 October Accra, Ghana Agrofood Ghana fairtrade Messe GmbH & Co. KG Vossstr. 3, 69115 Heidelberg, Germany Tel.: +49-6221/4565-0 Fax: +49-6221/4565-25 info@fairtrade-messe.de www.fairtrade-messe.de 4-6 November Dubai, UAE Gulfood Manufacturing Dubai World Trade Centre, P.O. Box 9292, Dubai, UAE Tel: (+971) 4 308 6124 info@dwtc.com www.gulfood.com 25-27 November Nuremberg, Germany SPS - Smart Production Solutions Mesago Messe Frankfurt GmbH Rotebühlstr. 83-85 70178 Stuttgart, Deutschland Tel. +49 711 61946-0 Fax +49 711 61946-91 info@mesago.com mesago.com 02-04 December Paris, France Fi Europe Informa Markets, WTC Tower Ten, 7th Floor, Strawinkskylaan 763, 1077 XX Amsterdam, The Netherlands Tel.: +31-20-409 9544 Fax: + 31-20-363 2616 www.figlobal.com This list of events is accurate, to the best of our knowledge. However potential visitors are recommended to check with the organizer since some details are subject to change. We make no claims to be complete and are grateful for any corrections or completions. Please contact: food@harnisch.com food Marketing & Technology • August 2025 39
