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food Marketing - Technology 2/2023

  • Text
  • Packaging
  • Products
  • Processing
  • Marketing
  • April
  • Solutions
  • Interpack
  • Ingredients
  • Sustainable
  • Germany
  • Harnischcom
food Marketing & Technology is the international magazine for executives and specialists in the food industry.

Packaging The Pinnacle

Packaging The Pinnacle of Food Packaging Welcome Home: interpack, May 4-10, is Simply Unique In just a few weeks, the global processing and packaging industry will finally meet again in Düsseldorf, Germany. At interpack, the industry’s hot topics meet the latest technologies and innovations. Thomas Dohse, Director of interpack found time to talk with Ian Healey about this year’s event and what to expect next month. IDH: How are you feeling Thomas, just a few weeks to go to interpack? Thomas Dohse: We are ready. All our exhibitors and partners are ready to go and we look forward to providing the industry with another great trade fair. What is the difference to 2020 and 2021? Thomas Dohse: We were ready then as well. All the preparations were made and the decision to postpone and then cancel the show was not taken easily. You have been responsible for interpack since the beginning of 2020? You have had to wait a long time for the start. TD: Yes, that’s true, but it makes it all the more special. I have been part of the interpack team for many years before that, so I know the show and the exhibitors very well. Virtually my first decision was to accept the decision to postpone the 2020 interpack. Around 70% of our visitors come from outside Germany. The Corona pandemic left us with no alternative. In such a case, the priority has always to be the safety of the visitors and exhibitors. The second decision to also cancel the 2021 edition and return to the regular schedule of the fair in 2023 was also made bearing the industrial sector in mind. In springtime 2021 there were still too many uncertainties to guarantee a completely trouble-free show. In addition to this was the bigger picture since other events had also been postponed. We felt it best to stay with our original three year rhythm and wait until 2023 and avoid even more chaos to the Trade Fair calendar. Our exhibitors have understood and applauded this plan and the expectations for this year are high. Will previous visitors find a lot of changes since 2017? TD: Six years is a long time in this industry. You and I know the show well, but there is a new generation ready to take part for the first time. We have new topics and new ideas and we have refreshed the hall structures. interpack is an important building block in the innovation cycle of the packaging and related process industries. After a six-year break, numerous innovations for all user areas will be on display: Food, beverage, confectionery and bakery products, pharmaceuticals, cosmetics, non-food and industrial goods. Even petfood is a growing area for the packaging and processing industry as a whole. Requirements 44 food Marketing & Technology • April 2023

Packaging and framework conditions are constantly changing and now the focus is on digital technologies and sustainable products and processes. There is a great determination of the industry itself to actively shape this transformation process. Visitors can expect numerous premieres and fascinating solutions from the world of packaging in 18 fully booked exhibition halls. The food sector is among the most favored target groups of visitors to interpack, and this shows in the breadth of their presentation. The global demand for packaged foods is increasing. In saturated markets with strong incomes, conscious consumption and consumer behavior also shifts towards sustainability, regional produce, organic food or fair trade, and this includes packaging. Like the current challenges posed by energy management and conservation of resources, this causes a process of transformation within the sector. A similar observation can be made for beverages and non-food products, which are presented together with the food sector in halls 5 and 6, as well as in 11 and 14. Around 20 percent of visitors to interpack are especially interested in solutions for industrial goods. These, too, are to be found in the same halls. In hall 13, there is a special focus on bottling and packaging solutions for the beverages sector. Halls 7 and 7a, 8a, 9 and 10 of interpack are of the highest importance for innovations in packaging materials. This is where visitors can view more than a third of all exhibitors with all their materials and their finished packaging products. This presentation, which is not only for users of packaging, packaging materials and packaging aids is already the largest packaging trade fair in the world. This also makes interpack unique. Here is where all packaging materials are represented and there is an especially high number of innovations in the field of sustainability and conservation of resources, for example in using new materials, sustainable raw materials, or increasing the amount of recyclates used in packaging. Will there be a conference programme or other presentations? We have thought long and hard about the most important topics in the processing and packaging industry. We are putting tomorrow’s opportunities and challenges on the agenda. That is why we have redesigned our supporting programme. We look forward to numerous voices from experts as well as ground-breaking innovations and projects. I can share some of these highlights with you. “Spotlight talks & trends” at interpack means seven days of input around the most important topics and trends in the industry, best practices, food Marketing & Technology • April 2023 45 Key No. 104857

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