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food Marketing - Technology 1/2023

food Marketing & Technology is the international magazine for executives and specialists in the food industry.

Packaging Save Foods –

Packaging Save Foods – Stock with Potential: Green Agricultural Technology Conquers the Market The take-away from Berlin’s International Green Week: Sustainability in agriculture and food is more than just a passing trend. It is a megatrend. The market is characterized by high and dynamic growth. Save Foods is an emerging supplier of green agricultural technology. Its solutions help to reduce the use of pesticides and sustainably reduce food waste. The food industry is facing massive challenges. “We want to bring together goals that sound contradictory: food security, climate adaptation, climate protection and farms with a future.” This call was issued by Cem Özdemir, the Federal Minister of Food and Agriculture. On the occasion of the International Green Week in Berlin, which ended on January 29, he called for a sustainable transformation: “We need pragmatic solutions together with agriculture, the food industry and society”. Save Foods is a company that offers pragmatic innovations for the entire value chain “from farm to fork”, from farmers to end consumers. The American agricultural technology company is developing green, costeffective and safe solutions to extend the shelf life of retail fresh food by up to 50 percent and prevent contamination with pathogens. “The fight against food waste is the order of the day, because a frightening 46 percent of the world’s fruit and vegetables never reach people’s plates, but spoil on the way to retail,” explains Dan Sztybel. He is the CEO of the Israeli subsidiary of the US agricultural technology company Save Foods, which was founded in 2009 as a research and development institute. Since May 2021, Save Foods has been listed on the US technology exchange. Trend: Green substitute for pesticides Save Foods works with natural fruit acid mixtures and oxidantsthat are particularly healthy and environmentally friendly. These costeffective solutions, of which ten are now patented, reduce pesticides in the plug-and-play process and are easy to implement in existing systems. After successfully completing numerous pilot projects worldwide, the company’s position is now excellent. Save Foods is already commercially active in the USA, Mexico and Israel. On the occasion of Green Week, Christoph Minhoff, Managing Director of the Federation for Food Law and Food Science e.V., pointed out that for consumers, sustainability, taste and – especially in view of inflation – affordable prices were essential decision-making criteria. Save Foods solutions meet all of these criteria consistently. They are not only ecologically friendly and safe, but also economically sustainable. These are all aspects that are increasingly being demanded by capital market investors. Against this backdrop, Save Foods’ stock is an interesting growth stock for anyone looking for new investment opportunities within the green technology sector. fmt

Marketing food Marketing & Technology • February 2023 37

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