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food Marketing & Technology 4/2021

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Packaging A7 used by

Packaging A7 used by Bigler, are energy- efficient and thus make a further contribution to greater sustainability in the manufacturing process. Research confirms improved CO 2 footprint FlatMap ® was developed to allow for full recyclability. The result is convincing: the plastic content of the packaging has been reduced by around 70% compared to conventional MAP solutions. The polyolefin-based liner is easily separated from the cardboard carrier after use. All packaging components are then disposed of separately in their appropriate waste collection. The plastics can be reliably filtered out in the recycling process by nearinfrared technology. With these characteristics, FlatMap ® already meets the EU requirements for 2030 with regard to the recyclability of packaging. Bigler had the improved ecological properties of the FlatMap ® packaging confirmed in a professional study. Compared with the best competitor products available on the Swiss market, FlatMap ® performed significantly better in terms of CO 2 footprint. Gérard Bigler, Head of the business unit Charcuterie, explains: “FlatMap ® also makes a contribution to less food waste, thanks to its excellent reclosability, which keeps the contents of the packaging fresh down to the very last slice and protects the product against premature spoilage.” True eye-catcher at retail FlatMap ® ensures a strong presence at retail due to its optimal branding possibilities. “FlatMap ® offers us a lot of space for communication and branding, because the cardboard carrier can be attractively printed on both sides and be used for various types of information. Presented standing, hanging, or lying down, it is always a real eye-catcher thanks to its entirely new look and full visibility of the product”, says Vittorio Ranaldo, Head of Marketing and Communications at Bigler AG. Since the packaging is extremely flat, it can The various types of sliced meat in FlatMap ® packaging are true eye-catchers at retail FlatMap ® offers an entirely new level of reclosability for sliced meat packs also be placed in larger quantities on the retail shelves, thus ensuring efficient transport to and storage in the supermarkets. The consumer, on the other hand, benefits from improved functionality. The top film, which is removed from the cardboard carrier before consumption, can afterwards easily be pressed down again onto the completely flat carrier for a secure reclosure, so that the remaining content does not have to be repacked, but can be safely and conveniently stored in the refrigerator. Meeting the requirements of the EU plastics strategy With FlatMap ® , the project partners have been able to create a completely new MAP system for sliced products that already fully meets the requirements of the new EU plastics strategy for 2030. This sets new standards at retail. All parties involved are extremely satisfied with the result of the project, which is an excellent example of cross-border teamwork. As such, they were able to bring a future-oriented packaging solution to the market, which is a real innovation in terms of opening, reclosing, saving resources and presentation. The companies agree that the cooperation will continue and have already identified starting points for further development. fmt 40 food Marketing & Technology • August 2021

Packaging 28 - 30 SEPT 2021 NEC, BIRMINGHAM WHERE PRODUCTIVITY MATTERS See the latest processing equipment, packaging machinery, robotics and machine vision in action Gain a competitive advantage through the latest innovations and seminars REGISTER TODAY ppmashow.co.uk OWNED AND ORGANISED BY food Marketing & Technology • August 2021 41 PPMA Group of Associations is a trading brand of PPMA Limited. Key No. 96580

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