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food Marketing & Technology 2/2021

  • Text
  • Harnischcom
  • Germany
  • Schubert
  • Ingredients
  • Consumers
  • April
  • Marketing
  • Processing
  • Packaging
  • Aloe
  • Products
food Marketing & Technology is the international magazine for executives and specialists in the food industry. We report on new marketing strategies and trends, equipment and processing methods, innovative technologies, raw materials and additives, packaging systems and other important topics of selling and purchasing marketing. In addition to factory managers and food technologists we also address the product managers and product developers in the food industry.

Processing Flow-wrapping

Processing Flow-wrapping machine from Schubert packs with ecological films A Sustainable Competitive Advantage for Food Manufacturers The shift towards increasingly individualized packaging and sustainable materials is especially noticeable in the food industry. Companies that want to face these market trends with confidence need a high degree of flexibility in their production. With a Flowpacker from Schubert, manufacturers in the food sector can position themselves strongly to meet these and future requirements. This is because the robot-assisted flowwrapping machine is so flexible that it can easily keep up with the new packaging trends. It is even possible to switch between conventional and recyclable films or trays on a single line. This is one of the reasons why a long-established manufacturer from France also packs its diverse range of biscuits and pastries with a new Flowpacker. Today, no food manufacturer can afford to ignore the market’s need for rapidly changing, individually tailored packaging solutions that also conserve resources. The latter is a special challenge in the case of packaging into flowpacks. There is a good reason why composite films have conquered the world thanks to their ease of processing and product-protecting properties. However, the shift towards materials that are more recyclable will become increasingly pronounced and is likely to be irreversible in the long term. The answer to these developments is flexibility. Companies that can change their packaging processes quickly and as needed gain a competitive edge in the marketplace, especially when it comes to environmentally conscious consumers and future trends. With the Flowpacker flowwrapping machine from Schubert, manufacturers of almost any product can capitalize on a packaging machine that combines effective packaging solutions with extremely Both plastic trays, and trays or boards made of cardboard can be processed in the bakery’s flow-wrapping machine. variable processes – thanks to its modular design and the use of highly developed robot technology. A seamless and highly flexible packaging process in a single line This is based on a machine concept that integrates the entire packaging process seamlessly, efficiently and in an exceptionally flexible manner into one TLM line. Firstly, in the Flowpacker, the products are fed to the flow-wrapping unit by pick & place robots which can be adapted to the customer’s desired 30 food Marketing & Technology • April 2021

Processing We bring colour into view! Compact pressure sensor switches with 360° custom-colour status display NEW! Status display also for two-wire sensors. 256 colours Individually selectable: Measurement in progress Sensor switching Process malfunction Compact design 15 cm Hygienic adapter system Key No. 99290 Adjustment via smartphone www.vega.com/vegabar food Marketing & Technology • April 2021 31

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