Packaging Successfully
Packaging Successfully Filling the Gap: Cereals now in Paper Packaging The use of resource-efficient materials is now a ‘must’ in the packaging industry. Numerous brand manufacturers have identified this development and are already using environmentally friendly substrates, however, the reluctance on the part of many food producers to switch from plastic-based solutions to paper remains high. The innovation driver Sappi and the packaging machine manufacturer ROVEMA demonstrate in a pilot project how this can work. A well-known cereal manufacturer successfully switched its fully automated production of stand-up pouches to sealable barrier paper. ‘Sustainability’ challenge As part of a company-wide sustainability strategy, a well-known cereal manufacturer wanted to completely switch its packaging from plastic to paper. The company that produces organic products such as flour, porridge oats, muesli and bread mixes still occupies a niche role in the German market. Only one Austrian competitor has so far made strides in this direction to the same extent. The company also placed high demands on its partner ROVEMA with regard to efficient packaging processes based on highquality and above all, environmentally friendly packaging materials. In the project to adopt paper with special barrier properties as the material for the stand-up pouches, that are used for different product groups and in different sizes, the packaging specialists from Fernwald called on the innovation leader Sappi to support them. The two companies have been development partners since 2018. Sustainable materials demand high expertise For ROVEMA, it was clear that the only way they could find a sustainable substrate solution for the customer, to ensure maximum performance, was with the help of Sappi. “The smooth production of stand-up pouches relies not only on our special expertise in machine configuration. Every parameter in this process is important, in order to ensure high, continuous production,” says Gerhard Kuss, head of application technology at ROVEMA GmbH, explaining the challenge. “This is because, unlike in the case of standup pouches or flat pouches made from composite materials, the resourceefficient, paper-based alternatives need to be handled much more carefully during the packaging process and during production of the pouches. Paper tolerates only a small amount of tension transfer here and tears more easily. The perforation resistance of the paper used also needs to be taken into account much more during the subsequent filling”. This is precisely where Sappi’s extensive expertise came into play. Once they had carefully examined the customer’s specific requirements, Sappi’s paper specialists then selected the right material for the packaging of sensitive food products. As well as an efficient grease and oil barrier function, the paper-based alternative should also have required optimum heat-seal properties. The Sappi Guard product line was therefore chosen, with its 30 food Marketing & Technology • February 2021
Packaging and could be optimally configured to the packaging process even in printed form. Another key benefit is that it can be recycled in the paper waste cycle. innovative range of functional papers specially developed for the flexible packaging market. Thanks to their integrated barriers, there is no need for any additional application of coating or lining to achieve the required capabilities with these functional papers. After a few weeks of testing, during which Sappi and ROVEMA studied the interaction of the packaging material and the packaging machine and coordinated them optimally to one another, the perfect substrate was found for the customer in the form of Sappi Guard Nature MS in a grammage of 80g/m². The material not only offered the perfect mix of formability and stability, but also a high level of sealability. Guard Nature MS also offered excellent print results Development based on partnership ensures a competitive edge The paper-based packaging material demonstrated its capabilities in the process that was perfectly coordinated by Sappi and ROVEMA. The precise coordination of packaging material and machine played a major role in ensuring the high quality of the packaging process. In the automated shaping of stand-up pouches in particular, folding, seal times and seal temperature – common sources of error in the process – need to be perfectly synchronized in order to ensure a reliable product. In addition, due to the longer seal times, switching to paper-based packaging material can result in a drop in output of up to 30 percent, however, in this pilot project, performance loss was kept to 10-15 percent. One of the reasons for this was software specially developed by ROVEMA, which is integrated into the precise packaging process. This enables parameter changes to be directly synchronized virtually in real time, so the process can be adapted accordingly. Individually defined limit values and plausibility calculations prevent incorrect changes in the process and thus keep the performance stable. This is a level of precision that is not yet common in relation to paperbased packaging materials in particular. The successful pilot project demonstrates how Sappi’s expertise in sustainable barrier packaging solutions made from paper, together with the technical expertise of the packaging machine manufacturer Rovema, have successfully filled a gap in the packaging industry. Customers who are looking to use resource-efficient packaging materials can now benefit from the combined knowledge and wealth of experience of the two partners, get the optimum packaging solution – tailormade and customized – and thus gain a clear competitive edge. fmt Gerhard Kuss Your newsletter registration at: www.harnisch.com Digital as usual. The newsletter of Dr. Harnisch Publications Always know the latest news? In addition to our information and exclusive content from various food print Marketing magazines, & we Technology will keep you • February up to date 2021 with industries. You can register for the newsletter at: 31 our newsletter free of charge. Receive current www.harnisch.com
