vor 1 Jahr

food Marketing & Technology 1/2021

  • Text
  • Harnischcom
  • Solutions
  • Peeling
  • Processing
  • Ingredients
  • February
  • Marketing
  • Printing
  • Products
  • Consumers
  • Packaging
food Marketing & Technology is the international magazine for executives and specialists in the food industry.

Ingredients as 64% of

Ingredients as 64% of global consumers would agree that they would pay a premium for these natural flavors, as they are seen as healthier options. Colors When it comes to color in food and beverage products it is very important that brands get this right. FMCG Gurus highlights that 57% of global consumers find color influential when purchasing products. New and experimental colors can also be appealing to consumers with 46% of global consumers agreeing with this. This is due to consumers associating these colors with more fun and exciting products, something which is needed in a time of worry. However, experimental colors are also associated with being not natural which is a key driver to why 30% do not find these products appealing. These colors can be associated with being artificial, something in which consumers are actively looking to avoid. It takes a consumer a matter of seconds to choose which product to buy therefore color is a key element to food and beverage products. Although 49% of consumers state they would pay a premium for products with experimental colors, traditional colors which consumers know and trust are a lot more influential when purchasing food and drink products. This highlights again that consumers may not trust experimental colors as they can be seen as artificial and not good for their health. This is key, in a time where consumers are actively seeking to improve their health to be less vulnerable to catching any disease or illness. When asked which colors were most appealing within beverages such as juice drinks a large number of consumers prefer colors that resemble fruits. FMCG Gurus research shows that Orange, Red, and Yellow are three of the most popular colors in regards to juice drinks. This can be associated that they are more natural which resembles the flavors they like and know. Therefore, it is important for brands to understand that natural colors associated with healthier flavors such as fruits are more appealing to consumers in a time of uncertainty around health and wellness. Textures Texture is also another key component to why consumers would choose to go back to certain foods and drinks. This is again highlighted as 59% of global consumers state that the texture of a product is influential when purchasing products. However, texture preferences vary largely by category. When it comes to the beverage market only 28% of consumers would like to experiment with unusual textures. One of the main reasons for this is that consumers already associate a product with a certain texture and do not want their favorite brands to change this. So, when deciding whether to use new unusual textures or traditional textures consumers are already aware of, it is important to know that 88% of global consumers state that traditional textures they know and trust are more influential, with only 7% preferring new textures. Summary Flavors, colors, and textures all play a key role in why consumers like to choose certain products. When addressing flavors, brands and manufacturers can target consumers who are looking for escapism with nostalgic flavors or new and exciting flavors which are specific to certain areas in the world. This will be a key trend driving forward in 2021 as COVID-19 still impacts consumers daily lives. Colors are also key, however due to a health kick in 2021 with consumers looking for natural products consumer may look to avoid artificial and unnatural colors. It is important that brands and manufacturers offer exciting new colors which are made from natural ingredients with simpler messaging for consumers. Finally, it is important to understand that consumers do not like change when indulging in their favorite products as they have certain associations with textures and the products they like. fmt 10 food Marketing & Technology • February 2021

Ingredients Technology & Marketing International Magazine June 2020 ISSN 2628-5851 International Magazine October 2019 ISSN 2628-5851 International Magazine April 2020 ISSN 2628-5851 2/20 Technology & Marketing 2/19 xxx 1/20 Ingredients: Hydrocolloids in Pet Food, Acacia Gum's Versatility, Antioxidants Processing: Optical Sorting, Gentle Cooling, Removing Risks in Food Safety Packaging: Pouches and Printing, Sustainability, Choosing the Right Bags Marketing: Ask the Vet, Company News, Updates From the Fairs Ingredients Blueberries, Fiber, Seafood, Microencapsulation Processing Extrusion, Pumping and Dosing, Pellet Production Packaging Flexible Wet Packaging and Sleeving, Pouches for Treats Marketing Showcase India, Interzoo 2020 Preview Ingredients Indispensable Fatty Acids, Dietary Fiber for Pets, Yeast Processing HPP Technology, Extruding Fish Feed, Encapsulation Packaging Canning, Recyclable Bags, Cartons Marketing The Vet's Corner, News from Fairs and Firms FREE trial issue at The magazine PetFood PRO has grown out of a conviction and wish to underline the high level of quality and care in the manufacture of pet food, through the choice of ingredients, choice of technology and choice of packaging materials. We will endeavour to present this in an informative way, through a reader-friendly style and with a marketing perspective. food Marketing & Technology • February 2021 11

Erfolgreich kopiert!

Wählen Sie die gewünschte Fachzeitschrift