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drinkworld Technology + Marketing 3/2021

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drinkworld Technology + Marketing is the leading magazine for the entire drinks industry worldwide. Feature articles and short communications cover the whole spectrum of processing, bottling, raw materials, logistics, packaging and marketing of beverages.

Packaging Cardboard

Packaging Cardboard Carriers Deliver for Oslo Brewery The new WaveGrip Cardboard Carrier from Berry Global has been selected by Oslo-based Amundsen Brewery, the second largest craft brewery in Norway and one of the fastest growing in the country, to provide a ring carrier solution for its range of beer cans. The WaveGrip carrier has been developed in line with Berry Global’s Impact 2025 sustainability strategy, which aims to work with customers to help meet and exceed their sustainability goals. Each carrier weighs just 7.95g for a standard six-pack and is recyclable in most paper and board waste collection streams. Despite its light weight, it is strong and easy to use, while delivering excellent pack retention. “Customers are becoming more vocal and involved in the sustainability discussion. They have strong opinions and as a producer we have to listen to these opinions,” explained Geoffrey Jansen van Vuuren, CEO Amundsen Brewery. “Sustainability and recyclability were therefore key factors when we were looking for our new ring carrier and WaveGrip offered the perfect solution.” The WaveGrip carrier features a unique, patent pending design that means it does not require folding or manipulation during application. This allows continuous running at high speeds, meeting both the performance and production needs of the most demanding canning lines. The white fully coated topside offers high quality printability in up to 10 colors, allowing brand messages and promotions to be easily included for enhanced shelf impact. In addition, the naturally brown reverse opensup to offer a multitude of further design possibilities and enable direct communication with customers. Amundsen offers eight core beers yearround and produces between 50-80 seasonal specials a year. The brewery exports to 20 different countries with Sweden and the United Kingdom being its biggest markets. Photo: WaveGrip from Berry Global 36

Packaging Zai Urban Winery Tells an Epic Story with Metal Packaging Crown Bevcan Europe & Middle East helps Zai Urban Winery launch high-quality wine in a convenient, sustainable form Italian consumers are in for a real treat with the launch of Zai Urban Winery’s organic wine in beverage cans. And Crown Bevcan Europe & Middle East (Crown) was called to bring to life this visually appealing story to life as the brand’s partner for the manufacture and design of the six unique cans featuring high-quality graphics that give the product a premium look. To develop the emerging canned wine market in Italy and beyond, Zai Urban Winery expanded its canning facilities within a few short months of the products’ successful. launch. Although wine is, of course, a traditional market in Italy, it has great potential for innovation. Zai has taken the opportunity to push the trend towards canned wines forward, diversifying into a versatile, sustainable packaging format that offers greater opportunities than glass and which fits the company’s dedication to safeguarding the future through a biodiverse circular economy. At the same time, Zai has an original, creative way of telling its story. It has created a vision of a world where, in 2150, wine is no longer available due to a lack of care for the environment. Pollution has ravaged the Earth and only a miracle can bring back the joys of wine to those remaining on the planet. To bring the brand story to life, Zai Urban Winery has assigned six distinct characters for each of its organic wines, all of whom play a key role in returning wine to the world: DR. CORVINUS, GAMEA MR. BUBBLE, LADY BLENDY and CORK BORG. All wines are available in 250 ml cans. Five of Zai’s products are vegan. The low alcohol and low-calorie wines are perfectly suited to connoisseurs looking to enjoy their favourite drink that prioritise health and well-being. The premium designs, each featuring a character and using vivid, eyecatching graphics, will also appeal to a younger audience, who invariably also take sustainability into account when making purchasing decisions. Here, metal packaging delivers effortlessly, it being 100% recyclable with zero loss of properties, making it a major contributor to the circular economy. Highly Innovative Zone The name Zai is an acronym of Zona Altamente Innovativa (Highly Innovative Zone in English), after the historical industrial area of ​Verona where the company is based, and taps into what it perceives to be an increasingly vegan and organic future. Gabriele Stringa, one of the partners at Zai Urban Winery, said: “We have developed a new way of offering wine while remaining focused on well-being, efficiency, resource management and innovation - values ​that are the backbone of our production strategy linked to sustainability. Metal packaging is key to this, as it is 100% recyclable with zero loss of properties. We believe beverage cans will be the future as consumers increasingly look to the impact their purchasing decisions have on their personal health and that of the planet. Our partnership with Crown has made this possible, and now our unique story is reaching audiences across the continent as they enjoy our wines." Veronique Curulla, Marketing and Business Development Director at Crown Bevcan Europe & Middle East, added: “Working with Zai Urban Winery to create these masterpieces in metal packaging has been an inspirational process for us all. Metal is undoubtedly a key component as we look to the future with sustainability in mind and delivers many practical benefits. Metal does not alter the taste of the wine inside, for example, and the ability to deliver a single-serve portion means there is no need to open a full bottle when only one glass is wanted. It helps promote responsible consumption and can be easily transported and enjoyed in a wide variety of situations – such as on the beach, at picnics or outdoor events, for example.” drinkworld Technology + Marketing · September 2021 37

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